White Square is one of the recognized around the world international festivals of creativity with contests that cover the entire spectrum of the industry of communications. This year 1210 entries from more than forty countries, including European countries, countries of MENA region, the USA, Asian countries, China, Latin America and others, took part in White Square Festival, demonstrating bright ideas, creative and effective solutions implemented by agencies and brands.
This year's White Square Festival entries will be evaluated by six international jury line-ups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury. The jury of White Square Festival 2025 includes persons with numerous prestigious awards of creativity and efficiency festivals, experienced professionals, jury members with high expert knowledge in the field of communications. This year, for the first time Best of Contest will be determined. The main criteria for evaluating contest entries are the creative idea and its implementation. In effectiveness contests, one of the key criteria is the effectiveness of creative solutions. The evaluation of the entries will be held in two stages. At the first stage, the jury members will evaluate the entries on the website from May 20 to 31. The second stage - online jury sessions, which will be held from June 3 to June 6, with discussion of the entries, awarding shortlists and awards of the Festival.
BRANDING JURY will evaluate projects in the BRANDING contest: Communication Design, Packaging Design, Digital & Interactive Design, Product Design and Brand Environment Design categories.
MARKETING & DIGITAL JURY will evaluate entries in MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL contests: Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Innovations, Digital, Mobile, Social & Influencer, Creative Data and Creativity Driven Transformation.
CREATIVE JURY will evaluate entries in the CREATIVE contest: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, Film. Sectors, Print. Sectors, Outdoor. Sectors.
CRAFT JURY will evaluate entries in the CRAFT contest: Film Craft, Print & Outdoor Craft, and Excellence in Radio & Audio.
MEDIA JURY will evaluate projects in three categories: Channels, Excellence in Media and Media Campaign.
MASS MEDIA JURY, represented by founders and editors-in-chief of specialized media in the sphere of marketing and advertising from different countries, will evaluate entries in 35 nominations of Communication, Digital & Mobile, Reach, Integrated Campaigns, Change for Good. Brands, Change for Good. Non-profit, Charity, Government.
White Square Festival 2025 shortlists will be published on June 11, and the winners will be announced on June 12.
The White Square Festival Awards are highly regarded around the world and the winners' entries are widely covered in numerous industrial mass media. The publications contribute to the promotion of agencies and the best creative ideas in the international community, facilitating the exchange of experience and inspiration among industry professionals from different countries.