White Square Festival, one of the internationally recognized international creativity festivals, continues the call for entries till April 28. The Jury of White Square Festival 2025 is represented by professionals with numerous prestigious awards of creativity festivals, experienced jury members with high expert knowledge in the field of communications. This year's Festival entries will be evaluated by six international juries. The Branding Jury will evaluate the BRANDING CONTEST.
BRANDING CONTEST includes 22 nominations in 5 categories:
B. COMMUNICATION DESIGN
- B1 Creation of New Brand Identity
- B2 Rebrand / Refresh of an Еxisting Brand
- B3 Promotional Printed Materials
- B4 Promotional Item Design
- B5 Brand Environment & Experience Design
- B6 Design-driven Effectiveness
- B7 Design Craft
The contest celebrates creativity in design and branding. Entries should demonstrate successful use of design solutions to define a brand or communicate its key messages via unique visual identity. Criteria of judging are creative idea and its execution.
X. PACKAGING DESIGN
- X1 Packaging of foodstuffs
- X2 Packaging of non-food products
- X3 Innovation in Рackaging
The contest celebrates creative solutions in packaging design. Entries should demonstrate successful use of packaging / label design to define a brand or drawn consumer attention to the product. Criteria of judging are creative idea and its execution.
Q. DIGITAL & INTERACTIVE DESIGN
- Q1 Website design
- Q2 App design
- Q3 Social Media Design
- Q4 Design of virtual promo-tools
The contest celebrates creative solutions in packaging design. Entries should demonstrate successful use of packaging / label design to define a brand or drawn consumer attention to the product. Criteria of judging are creative idea and its execution.
PD. PRODUCT DESIGN
- PD1 Homeware
- PD2 Lifestyle, Fashion, Leisure, Sports
- PD3 Gadgets, Computer Equipment
- PD4 Medical Products
Design of product itself or/and packaging that increases brand value through functional and aesthetic resolution demonstrating brand qualities or identity through form, function, usability or aesthetics.
BD. BRAND ENVIRONMENT DESIGN
- BD1 Retail
- BD2 Points of Sale, Comsumer Touchpoints
- BD3 In-store Design
- BD4 Exhibitions and Events
Using points of sale, environment and surrounding to convey brand messages to the target audience using design solutions.
There are 247 nominations, which are annually updated in accordance with the current trends and tendencies of the global communications industry, in eight contests:
- CREATIVE
- BRANDING
- DIGITAL
- MARKETING EFFECTIVENESS
- MARKETING SERVICES
- MEDIA
- CRAFT
- MASS MEDIA CONTEST
Branding projects, in addition to the main BRANDING CONTEST, can be submitted to the Y2 Art Direction, Y3 Illustration, Y4 Photography in the CRAFT CONTEST, the O. OUTDOOR and OS. OUTDOOR. SECTORS in the CREATIVE CONTEST and nominations L6. Communication Design and L7. Packaging Design in the MASS MEDIA CONTEST. Entries in MASS MEDIA CONTEST will be evaluated by a special jury made up of representatives of industrial media from different countries.
The White Square Festival Awards are highly regarded around the world and the winners' entries are widely covered in numerous industrial mass media. The publications contribute to the promotion of agencies and the best creative ideas in the international community, facilitating the exchange of experience and inspiration among industry professionals from different countries.
To submit entries in BRANDING CONTEST participants are to register on the website, go through the process of submitting in personal cabinet in the selected nominations. If the entry fits into other contests, participants can submit it in additional categories for consideration by other jury line-ups, which may increase the chances of winning. For more details about the nominations, jury evaluation criteria and technical requirements to the entries, please check the Entry Kit.