Международный Фестиваль креативности Белый Квадрат / White Square 2024 объявил шорт-листы. В конкурсной программе Фестиваля приняли участие 1115 работ из более чем 35-ти стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других.
Конкурсные проекты Фестиваля White Square 2024 оценивали шесть международных составов жюри: Creative, Branding, Marketing&Digital, Media, Craft, Mass Media. В жюри вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру.
В соответствии с Положением о работе жюри, оценка работ прошла онлайн в два этапа: на первом – члены жюри определили лонг-лист, на втором – прошло онлайн-заседание всех составов жюри с обсуждением конкурсных работ, присуждением шорт-листов и наград Фестиваля.
Международный состав жюри Фестиваля White Square обозначил планку судейства на уровне высочайших международных стандартов. В шорт-листы Фестиваля вошли 257 конкурных проектов, которые продемонстрировали инновации в креативе и эффективность маркетинговых решений, свежие идеи и мастерство их реализации.
Шорт-листы Фестиваля White Square 2024:
CREATIVE
F. FILM
F1 TV / Screens
entry Not Very Sweet, agency Ogilvy Bangkok
entry A Hidden Nation, agency Stargazer
entry Patio, agency Voskhod
entry Tochka. Change and make changes, agency Voskhod
F2 Online
entry She Can!, agency FCB Artgroup Almaty
entry Museum of Extinct Mobility, agency Webedia
entry MTS - Peer, agency Mosaic
P. PRINT
P1 Print
entry Helping Reduce Food Waste Since 1869, agency Fitzroy
R. RADIO & AUDIO
R1 Radio & Streaming
entry FWD Singing Bus, agency GREYnJ United
O. OUTDOOR
O2 Posters
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER
O4 Ambient
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy
entry COOL STORE, Synthesis Advertising Agency
entry Klek Shot, agency Next DC
entry The Beer Skating Rink, agency Soda
O6 Live Advertising & Events
entry EYEBAGS PRIVILEGE, agency Youngster BKK
entry Klek Shot, agency Next DC
entry Quality sells, agency Voskhod
K. INTEGRATED
K1 Omni-channel Campaign
entry Wrong Labelling, agency Cohn & Jansen
entry What a year, agency Voskhod
entry Meet Lay's in Kazakh style!, agency BBDO CA
K4 Brand Launch / Re-launch Campaign
entry Decrete, agency Felicidad Collective
entry Wrong Labelling, agency Cohn & Jansen
K5 Brand Loyalty Campaign
entry Postcodes of Origin, agency Thinkerbell
entry Meet Lay's in Kazakh style!, agency BBDO CA
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia&Caucasus
K6 Breakthrough on a Budget
entry Quality sells, agency Voskhod
K8 Creative Strategy
entry Wrong Labelling, agency Cohn&Jansen
entry The unavailable drop, agency Seed
K9 Collaboration of Brands
entry White Suits Girls, agency Endorphin
entry A Hidden Nation, agency Stargazer
K10 Non-profit / charity campaign
entry The unavailable drop, agency Seed
entry The Disappearing Logo, agency Thinkerbell
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry Journey to Yourself, agency Zebra Hero
N5 Brand experience
entry The Guardian Toad, agency VML Peru
N6 Brand Integration & Sponsorships/Partnerships
entry Postcodes of Origin, agency Thinkerbell
entry Nobody Delivers Faster, agency White Rabbit Budapest
N7 Non-profit / charity
entry Stop Elepains, agency Dentsu Creative Thailand
U. CREATIVE USE OF MEDIA
U3 Print/Outdoor
entry Quality sells, agency Voskhod
U4 Ambient Media
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy
entry Ballet Storefronts, agency WNM.Digital
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus
U6 Digital & Mobile Platforms
entry Don't Delete Menu, agency VML
U9 Non-profit/charity
entry Stay tuned, agency Voskhod
entry Stop Elepains, agency Dentsu Creative Thailand
FS. FILM.SECTORS
FS1 Food & Drink
entry Not Very Sweet, agency Ogilvy Bangkok
entry What will people say?, Synthesis advertising agency
FS6 Retail, e-commerce
entry The Air Drummer, agency Wolf BKK
FS9 Media / Entertainment
entry Movement Is The Start, agency Webedia
OS. OUTDOOR.SECTORS
OS1 Food & Drink
entry Helping Reduce Food Waste Since 1869, agency Fitzroy
OS3 Consumer Durables
entry COOL STORE, Synthesis Advertising Agency
В номинациях F4 Pre-rolls, FS10 Film for non-profit / charity, FS3 Consumer Durables, FS4 Automotive, FS5 Healthcare, FS7 Consumer Service & B2B, FS8 Travel / Leisure, K2 Digital Campaign, K3 Social & Influencer Campaign, K7 Selfpromo, N2 Audio branded content, N3 Interactive branded content, N4 Branded events, O1 Billboards, O3 Digital screens, O5 Transit, OS10 Outdoor for non-profit / charity, OS4 Automotive, OS6 Retail, e-commerce, OS7 Consumer Service & B2B, OS8 Travel / Leisure, OS9 Media / Entertainment, PS1 Food & Drink, PS2 Other FMCG, PS5 Healthcare, U1 TV & Other screens, U5 Events, U8 Use of Channel Integration шорт-листы не присуждены.
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Preobrazhenie, agency Dotorg branding & digital
entry The Disappearing Logo, agency Thinkerbell
entry AppBazar - a bright new app store for android devices, agency CreativePeople
entry Sreda, agency Suprematika
entry Lev Borodinsky, agency Suprematika
entry Kungur Identity, agency Voskhod
entry VIVAT sailing, agency DDVB
entry Coredinals. Create new brand identity for the international community of cybersecurity specialists, agency ENDY
entry BAUM, agency Ermolaev Bureau
entry Holdmark, agency OTVETDESIGN
entry Logo and identity for apartment repair service, agency Voskhod
B2 Rebrand / Refresh of an Еxisting Brand
entry The Subbota Theater's identity, agency Voskhod
entry New breath of Gorodetskaya Painting, agency Depot branding agency
entry Film Studio Identity, agency Voskhod
entry Rebranding - Gay Odin, agency Antville
entry Break for Asia. Rebranding and creation of an unified identity for the Ded Ho bistro chain franchise, agency ENDY
entry Finn Flare, agency Suprematika
B3 Promotional Printed Materials
entry The Subbota Theater's identity, agency Voskhod
entry NL International Brand Identity, agency Voskhod
entry Film Studio Identity, agency Voskhod
B4 Promotional Item Design
entry Deadline, agency OTVETDESIGN
entry Meet Lay's in Kazakh style!, agency BBDO CA
entry The Brick Trophy, agency Cheil Worldwide Kazakhstan
B5 Brand Environment & Experience Design
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp
B7 Design Craft
entry Illan Gifts website, agency OTVETDESIGN
entry HERBARUS, agency DDVB
entry El caramel, agency Salmon Graphics
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry A soup to remember, agency Bruketa&Žinić&Grey
entry Italian classic, agency Depot branding agency
entry Trollmeister packaging design, agency PG Brand Reforming
entry El caramel, agency Salmon Graphics
entry Rebranding - Gay Odin, agency Antville
entry Epica Flavorite, agency Design Department
entry Bread factory "Standart", agency Stolzman & Katz
entry You Only Live Twice, agency Svoe mnenie
X2 Packaging of non-food products
entry Wellement. The philosophy of unique, agency Depot branding agency
entry Wellbee as a bee, agency ohmybrand
entry Packaging design for the Lambro premium shower drains, agency PG Brand Reforming
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
entry Stay tuned, agency Voskhod
Q4 Design of virtual promo-tools
entry Immersive Angle installation with naked eye effect for MTS B2B products, agency Studio Akademia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
entry Stop Elepains, agency Dentsu Creative Thailand
entry Mercury Retrograde, agency OTVETDESIGN
BD. BRAND ENVIRONMENT DESIGN
BD4 Exhibitions and Events
entry WINE VISION BY OPEN BALKAN 2.0, agency M2Communications d.o.o.
В номинациях B6 Design-driven Effectiveness, Q2 App design шорт-листы не присуждены.
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry Wrong Labelling, agency Cohn & Jansen
entry Guinness recommends!, agency Ruport
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI)
entry Quality sells, agency Voskhod
E3 Brand Launch/re-launch Campaign
entry Wrong Labelling, agency Cohn & Jansen
E4 Breakthrough on a Budget
entry The unavailable drop, agency Seed
entry ‘The Loodles’, my favorite cartoon!, Souzmultfilm
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus
В номинации E2 Long-term Creative Effectiveness шорт-листы не присуждены.
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry Sala Cockpit, agency CJ WORX
A2 Brand Experience
entry A soup to remember, agency Bruketa&Žinić&Grey
entry The Worlds Largest & Cleanest Billboard, agency Fitzroy
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"
entry EYEBAGS PRIVILEGE, agency Youngster BKK
A4 Consumer Engagement
entry The National Sport of Kazakhstan, agency GForce
A5 Strategy
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER
A7 Customer Retail / In-store Experience
entry The Art of Beauty, agency AKQA Shanghai
A9 Sponsorship & Brand Partnership
entry Postcodes of Origin, agency Thinkerbell
A11 Non-profit / charity
entry Stay tuned, agency Voskhod
C. PR
C1 PR Practices & Technics
entry The Impossible Film School, agency DDB Budapest
C6 Campaign
entry The unavailable drop, agency Seed
C8 Sponsorship & Brand Partnership
entry FWD Singing Bus, agency GREYnJ United
C9 Real-time Response
entry BUREKUNA, agency AGENCIJA 101 d.o.o.
C10 Breakthrough on a Budget
entry The unavailable drop, agency Seed
entry The Beer Skating Rink, agency Soda
C11 Non-profit / charity
entry The unavailable drop, agency Seed
entry Stop Elepains, agency Dentsu Creative Thailand
entry Fixing the bAIs, agency Mullenlowe MENA
H. DIRECT
H2 Data
entry Don't Delete Menu, agency VML
H6 Breakthrough on a Budget
entry Delivery Club Sticker pack, agency Instinct
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
entry Nobody Delivers Faster, agency White Rabbit Budapest
entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI)
CS10 Non-profit/Charity
entry Stop Elepains, agency Dentsu Creative Thailand
entry The unavailable drop, agency Seed
I. INNOVATIONS
I1 Innovations
entry The Art of Beauty, agency AKQA Shanghai
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
entry The Guardian Toad, agency VML Peru
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
CT2 Business Transformation
entry Decrete, agency Felicidad Collective
В номинациях A10 Breakthrough on a Budget, A3 Technology & Touchpoints, A6 Campaign, C2 Digital & Social, C3 Influencer, C4 Use of Events & Stunts, C5 Data & Strategy, C7 Internal Communications, CS2 Other FMCG, CS6 Retail, e-commerce, CS7 Consumer Service & B2B, CS8 Travel / Leisure, CS9 Media / Entertainment, CT3 Customer Experience, H1 Channels, H3 Digital & Social, H4 Strategy, H7 Non-profit / charity шорт-листы не присуждены.
MEDIA
V. CHANNELS
V1 TV & Other Screens
entry The Magic of Pink, agency OMD Media Direction / FUSE Media Direction Group
V2 Audio Platforms
entry FWD Singing Bus, agency GREYnJ United
V3 Print / Outdoor
entry Quality sells, agency Voskhod
V4 Ambient Media
entry Ballet Storefronts, agency WNM.Digital
V6 Digital Platforms
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight
V10 Branded content
entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight
V11 Non-profit / charity
entry The unavailable drop, agency Seed
entry GastarbAIter, agency AGENCIJA 101 d.o.o.
entry The Captive Radio, agency Cheil Centrade
entry Fixing the bAIs, agency Mullenlowe MENA
W. EXCELLENCE IN MEDIA
W3 Excellence in Media Engagement
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus
W7 Non-profit / charity
entry The unavailable drop, agency Seed
M. MEDIA CAMPAIGN
M1 Integrated Campaign
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories
M2 Low Budget Campaign
entry The unavailable drop, agency Seed
entry The Beer Skating Rink, agency Soda
M3 Influencer Campaign
entry TOILET BLOGGERS, agency FCB Artgroup Tashkent
В номинациях V5 Events, V7 Mobile, V8 Social Platforms & Influencers, V9 Technology, W1 Excellence In Media Insights & Strategy шорт-листы не присуждены.
DIGITAL
D. DIGITAL
D1 Websites
entry Stay tuned, agency Voskhod
entry Keeping creativity in motion since two thousand two, agency GRAPE
D2 Interactive projects
entry Status placement, agency Joint Stock Company “BBDO”
D6 Native Advertising
entry Nobody Delivers Faster, agency White Rabbit Budapest
D7 Branded tech and innovations
entry The Art of Beauty, agency AKQA Shanghai
D8 Use of Artificial Intelligence
entry Fixing the bAIs, agency Mullenlowe MENA
D9 From Online to Offline Projects
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"
entry The Art of Beauty, agency AKQA Shanghai
D10 UX/UI
entry Resol — the new UI/UX of self-service checkouts, agency CreativePeople
D12 Non-profit / charity
entry GastarbAIter, agency AGENCIJA 101 d.o.o.
entry Banner that need help, agency Marvelous
G. MOBILE
G2 Apps
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
entry Don't Delete Menu, agency VML
G4 AR / VR / 360º videos
entry Magnat - 360° Pleasure, agency Seed
SI. SOCIAL & INFLUENCER
SI2 Co-creation & Users Generated Content
entry Postcodes of Origin, agency Thinkerbell
SI4 Influencer Campaign
entry Nobody Delivers Faster, agency White Rabbit Budapest
SI5 Targeted Communication
entry Nobody Delivers Faster, agency White Rabbit Budapest
entry The National Sport of Kazakhstan, agency GForce
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry Fixing the bAIs, agency Mullenlowe MENA
entry Don't Delete Menu, agency VML
В номинациях D11 Digital Craft, D4 Pop-up, Web banners, D5 Digital Campaign, G3 Games, G7 Mobile Tech and Innovations, G8 Non-profit / charity, SI1 Social Campaigns, SI3 Real-time Response, SI7 Non-profit/Charity, T3 Data storytelling, T5 Social Data & Insight шорт-листы не присуждены.
CRAFT
J. FILM CRAFT
J1 Direction
entry Antidepressant, agency SERVICEPLAN RUSSIA
entry Patio, agency Voskhod
entry What will people say?, Synthesis advertising agency
entry MTBank. Inspire to live, agency Aida Pioneer
entry questions never end, agency Leagas Delaney
entry The Air Drummer, agency Wolf BKK
J2 Script
entry Not Very Sweet, agency Ogilvy Bangkok
entry The Air Drummer, agency Wolf BKK
entry Antidepressant, agency SERVICEPLAN RUSSIA
entry Because life can be engineered, agency Voskhod
J3 Art Direction
entry MTS — Peer, agency Mosaic and Petrick animation studio
entry Love&Peach, agency Aida Pioneer
entry Museum Of Extinct Mobility, agency Webedia
entry Antidepressant, agency SERVICEPLAN RUSSIA
J4 Cinematography
entry What will people say?, Synthesis advertising agency
entry Charchamang (Don't get tired), Synthesis advertising agency
J5 Editing
entry Project Midnight, Friday! TV Channel
J6 Use of Music & Sound Design
entry Fantastico - Abandoned, agency HUMAN
entry What will people say?, Synthesis advertising agency
entry Love&Peach, agency Aida Pioneer
J7 Animation
entry MTS – Coeval, agency Mosaic
J8 Visual effects
entry New Yandex Browser, agency 7.47 Creative Studio
Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction
entry HEADlature, agency BBDO CA
Y3 Illustration
entry BEAUTY OF AUTHENTICITY, agency SERVICEPLAN RUSSIA
В номинациях Y1 Typography, Y4 Photography,Y5 Copywriting, Z1 Excellence in Radio & Audio шорт-листы не присуждены.
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
entry Charchamang (Don't get tired), Synthesis advertising agency
entry A Hidden Nation, agency Stargazer
entry The Air Drummer, agency Wolf BKK
entry Toyota – Beyond Zero, Pass The Baton, agency Passion Pictures Bangkok Co. Ltd
entry Hon_My_Home, agency Phenomena Creative Boutique
entry Billie Jean King: To making history, together, agency We Are Social
entry Keramin moments, agency Aida Pioneer
entry What will people say?, Synthesis advertising agency
entry Journey to Yourself, agency Zebra Hero
L2 Print & Outdoor
entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER
entry Klek Shot, agency Next DC
entry Sala Cockpit, agency CJ WORX
L4 Branded Content
entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47"
entry THE UNEXPECTED FACADES, agency TBWA\Central Asia & Caucasus
L5 Use of Humor in Advertising
entry The Air Drummer, agency Wolf BKK
entry Meet Lay's Sarkyt!, agency BBDO CA
entry Not Very Sweet, agency Ogilvy Bangkok
entry Don't mixed up, agency Zebra Hero
L6 Communication Design
entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp
entry New breath of Gorodetskaya Painting, agency Depot branding agency
entry Northern Lights, agency kemliva
entry Islamic Solidarity Sports Islamic Solidarity Sports Association Rebrand, agency The Bold Group
L7 Packaging Design
entry A soup to remember, agency Bruketa&Žinić&Grey
entry ABS on the body, agency Salmon Graphics
entry Bread factory "Standart", agency Stolzman & Katz
MD. DIGITAL & MOBILE
MD1 Digital Tools
entry Sber. REV-AI-VED ART, agency Mosaic
entry The Art of Beauty, agency AKQA Shanghai
MD2 Mobile Tools
entry Don't Delete Menu, agency VML
entry The Next Enemy Plants, agency DIFFERENT
entry VALERA. The world's first AI drinking buddy, agency //BM Agency / Digital Stories
MD3 Digital & Mobile Campaign
entry Museum of extinct mobility, agency Webedia
MD4 Social & Influencer Campaign
entry casa ghali, agency h48
MA. REACH
MA1 Brand Experience & Activation
entry A soup to remember, agency Bruketa&Žinić&Grey
entry Klek Shot, agency Next DC
entry BUREKUNA, agency AGENCIJA 101 d.o.o.
entry EYEBAGS PRIVILEGE, agency Youngster BKK
MA2 PR
entry The Impossible Film School, agency DDB Budapest
MA3 Direct
entry Aroma Calendar, Alfa Agency
entry The National Sport of Kazakhstan, agency GForce
MA4 Use of Media
entry “DAD”ICATED CATALOG, agency getbob
MK. INTEGRATED CAMPAIGNS
MK2 Brand Launch / Re-launch Campaign
entry Wrong Labelling, agency Cohn & Jansen
entry The Social Fast Food Petition, agency Brilliant&Million
MK3 Brand Loyalty Campaign
entry Beer "Kozel", agency Salmon Graphics
MK4 Breakthrough on a Budget
entry Guinness recommends!, agency Ruport
entry The unavailable drop, agency Seed
MK5 Selfpromo
entry Despite All Challenges, agency Phenomena Creative Boutique
MK6 Creative Strategy
entry THE COMMONS’ MONEY, agency FCB Artgroup Tashkent
MK7 Collaboration of Brands
entry A Hidden Nation, agency Stargazer
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
entry FWD Singing Bus, agency GREYnJ United
entry “Through the eyes of the different ones”, agency Yandex Magic Camp
S2 Environment
entry The Guardian Toad, agency VML Peru
entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand
S3 Gender Equality
entry White Suits Girls, agency Endorphin
entry She Can!, agency FCB Artgroup Almaty
S4 Social Projects
entry The National Sport of Kazakhstan, agency GForce
S5 Prosperity
entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories
S6 Other Projects
entry A Hidden Nation, agency Stargazer
entry What will people say?, Synthesis advertising agency
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
entry Reality show shifting reality, agency TDI GROUP CA (Holding Wunder/TDI)
entry THE WOMAN WHO FIGHTS ITS ALIVE, agency AMEN ARGENTINA
SN2 Environment
entry Zero Pollution Zebra, agency Dentsu Creative Thailand
SN3 Gender Equality
entry Fixing the bAIs, agency Mullenlowe MENA
entry Don't be a Man, agency Tidam (former Tayniy Sovetnik)
SN4 Social Projects
entry Stop Elepains, agency Dentsu Creative Thailand
entry THE SLEEP FOR THE INNOCENTS, agency DIFFERENT
entry Antidepressant, agency SERVICEPLAN RUSSIA
SN6 Other Projects
entry The unavailable drop, agency Seed
В номинациях L3 Radio & Audio, L8 Inclusive Design and Accessibility, MK1 Omni-channel Campaign шорт-листы не присуждены.
Кейсы победителей Фестиваля White Square 2024 будут опубликованы 7 июня на официальном сайте Фестиваля и на индустриальных ресурсах более чем тридцати стран мира.