Agency: Maitri Advertising Works Pvt. Ltd Client: Muktaa Mental Health Helpline X Maitri Managing Director: Raju Menon COO: N. Jayakumar Director – Ideation: Venugopal R. Nair Group Creative Directors: Francis Thomas, Vincent Vadakkan Account Manager: Indrajith S. Ideation Head & Art Director: Anas Rashad Ideation Manager & Copywriter: Miriam Coelin Paul