idea
How to belong when you are seen as an outsider? Yandex Search has begun to speak the language that is trusted in Kazakhstan — the language of monumental art. This language has always reflected what matters to people — just like search queries. We created a unique open gallery where 15 local artists embodied 15 popular search queries in murals, mosaics, sgraffito, bas-reliefs, and assemblages. Thus, the synthesis of traditional art and our technologies demonstrated that Yandex Search truly belongs.