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Name

Special Project "What Makes Up Kazakhstan?"

Advertised product

Yandex Search

idea

How to belong when you are seen as an outsider? Yandex Search has begun to speak the language that is trusted in Kazakhstan — the language of monumental art. This language has always reflected what matters to people — just like search queries. We created a unique open gallery where 15 local artists embodied 15 popular search queries in murals, mosaics, sgraffito, bas-reliefs, and assemblages. Thus, the synthesis of traditional art and our technologies demonstrated that Yandex Search truly belongs.