Sber (client) Executive Director — Head of the Image and Cultural Projects Marketing and Communications Department — Alyona Konurina Executive Director of Retail Business Marketing Head of Retail Business Marketing Oksana Sheveleva, Head of Direction, Department of Strategic Marketing and Innovation Kristina Kuznetsova Head of Direction, Department of Strategic Marketing and Innovation: Myrcha Ekaterina Manager of the Image and Cultural Projects Department of the Marketing and Communication Department: Alexander Korobeynikov SberMarketing (creative agency) Director of the Department of Creative Development and Content Elizaveta Trinich-Afanasyeva Executive Creative Director Shamil Sharifyanov Creative Director Svetlana Pomytkina Creative Group Head Anna Zolotareva The leading art director Larisa Zhuravleva The leading copywriter is Tatiana Smyslova The head of the filming department is Oleg Gridasov Postproduction producer Ivan Sheleg Strategic Group Head Anton Markin Head of Client Service Anna Bogdanova Client Service Group Head Alyona Ryzhova Directed by Alexander Hunt The operator Daniil Fomichev.