Spiking is a new type of crime in Kazakhstan that is rarely talked about. Victims rarely report what happened, and their stories are drowned out by the constant flood of entertainment content. The problem remains in the shadows. But what if this crime were talked about as loudly as the release of a blockbuster movie? Speye, a social project addressing the issue of spiking, announced the premiere of a film titled SPIKING in Kazakhstan’s largest cinema chain. A famous director, a star-studded cast, a major production studio. Posters and trailers created the feeling of a real movie premiere at one of the country’s biggest cinemas. Media representatives, including major TV channels, were invited to the screening. Instead of a feature film, the audience saw a short but cinematic commercial – a powerful and metaphoric portrayal of the crime. After the premiere, an open dialogue on spiking took place. As a result, the premiere became a headline for top local media outlets and was highlighted on national TV, which led the previously ignored topic to enter the public conversation.