Flowwow — Illustrations in the Brand Identity of the Gift Marketplace Flowwow is a marketplace offering much more than flowers: cakes, scented candles, cosmetics, jewelry — everything you can give and everything that brings joy. If joy were a gift, Flowwow would be the one to deliver it. We give joy when we truly love. In Flowwow’s branding, this pure and vivid emotion is portrayed as a perfect garden in a fantastical world. We crafted an AI prompt, generated thousands of images, curated a library of reference visuals, and then refined the prompt to maintain a consistent style across a variety of scenes. Today, each product category boasts over a hundred characters, product visuals, and decorative elements. We created an environment that can grow, evolve, and be nurtured over time. Our goal was to evoke a sense of endlessness, so we developed a proprietary AI prompt instead of relying on a limited set of hand-drawn illustrations. Artificial intelligence helped us capture abstract emotions and visions of an ideal world — and introduced a virtual art director into Flowwow’s creative team.