Situation: TDI Group has been in the market for over 18 years. While younger agencies are seen as digital natives, agencies like TDI are often perceived as mammoths from the Stone Age. Goal: to turn the «outdated» mammoths stereotype into a competitive advantage. Idea: if life hands you a «stone», turn it into a piece of art. Solution: we developed a new brand identity called Stone Age 2.0 — a self-ironic take on the agency’s «ancient» roots, highlighting its evolution and adaptability. The logo, color palette, and typography were redesigned with stone textures and «primitive» symbols, cleverly combined with modern graphic elements. The brand voice took on a more ironic and playful tone.