Task: The main feature of Petrohodik club is its original guided tours in Saint-Petersburg and Leningrad region that allow little sightseers to learn the city’s history free and easy. The visual identity should reflect Petrohodik club’s character and uniqueness and be relatable and clear for both children and adults. Solution: All the information in Petrohodik club is given playfully in a quest format. The city literally leads children by the hand through a route and tells about its own sights. This very idea has become the base of the brand’s identity. That is how funny characters-the-sights holding hands have arisen and become a common theme for the whole design conception. Petrohodik is more than just excursions! Every route is laid out in detail and made wholeheartedly. A will to discover new places and learn something new literally means to follow a heart. The main mission of the Petrohodik is to make little discoverers know how to follow their hearts! The small curious heart’s image has become the key one in the brand's visual identity.