The new identity of the country’s leading sports media is bold, aggressive, vibrant, and digital. The brand’s mission is captured in a simple phrase: “Making sports better,” and its essence is defined as: “All dimensions of sports. We explore. We create. We showcase.” Now, Sports.ru is just a domain name in the address bar. The brand name is simply Sports or in Cyrillic Спортс, with both versions being equally valid. The brand emblem holds significant meaning for sports fans. Firstly, it represents the internationally recognized symbols seen on stopwatches and scoreboards. Secondly, it signifies that time is the eternal companion of great moments in sports. Memories turn into stories we want to share with friends and loved ones.